New dress project!

While on the red carpet at Gower Studios fashion weekend. I met an adorable girl Tiffany Ariany and her friend David Ryan Speers. Below is a picture of them doing the interview thing.

We introduced ourselves and exchanged information. Tiffany right away was excited to hear I am an up and coming designer and asked me to contribute to her movie "Perfect Destruction".

I accepted the invitation to contribute to her movie. The only scary thing was that the dress was due Saturday. Leaving me only a week to gather the fabric and work with nothing but measurements. No fittings no nada. It just HAS to work.

As always I hit the ground running so first thing Tuesday morning, I payed my good old friends a visit at the Los Angeles fabric district and as always they totally hooked me up with amazing deals ;-D

9th. Street Fabrics (213) 627-5961

<That was me calm cool and collected while I was shopping for fabrics....yeah then I got home and started freaking out about the due date of the dress! lol Thankfully Tiffany chose a dress from my website. "The Heidi" which doesn't have intense manual labor but regardless making a dress for a movie in a week while having NO BABYSITTER and a husband that works Mon-Fri is stressful!!! There are a couple of things that occurred to me while I was making the dress itself. Thankfully its not too late to change it. The original dress has a pedal trim on the top and bottom. I started to think about how it would look on film and made a back up option in case it didn't work out. Below is the original pedal trim and close up.

So because I wanted to have a back up to the fringe trim I made this straight edge finished ruffle trim. We will see what happens and what they choose to have on the movie but, so far so good.

OMG THE DRESS IS DUE TOMOROOOOWW!!!! lol wish me luck!

more pix and details soon to come.

:)

 

Jelena Vujanovic Collection at gower studios fashion weekend

Here are my favorite runway looks by

Jelena Vujanovic

at

 gower studios Los angeles fashion weekend

Most recent activity in the Joanak. studio

You can find sneak peaks of my collection at www.joanak.com .

Like most fashion designers I feel my best work has always come organically.  I feel that writing about my dress making progress will be the most natural way to get you  familiar with me and what I do best.

The first thing that came about was an invitation from my Editor to join her at the Sue Wong Fashion Show in LA on March 16th.  If I was an ordinary girl this would mean a week long trip to the stores to shop for  the right dress, but I'm no ordinary girl.  This invite is a great opportunity for me to get into my office and let my mind run ramped. I do have to admit that the original invitation got me gitty and right away I felt like the shorter, tanner, more Hispanic version of Carrie Bradshaw from sex in the city.

Any well trained designer will tell you that every design starts with an Idea, inspiration, and sketch. This is true with my process.

The Idea?= Make a splash onto the fashion scene with an awesome dress that is representative of the work I'm currently doing in my own clothing line and also fits and reflects the event itself.

-Inspiration?=In honor of fashion week I am taking my own clothing line inspiration. Which is a mix between your average modern housewife and the 1930s-1950s film noir actresses that portrayed wives. Mixing my inspiration with fun and spunky designers like Betsey Johnson looks seems like the right way to go about when making a dress to wear to an event such as this.

-The textures and fabric?= because my current collection is still under way I have some lightweight synthetic fabrics that seem to be falling on my bodice quite well.

-The Cut. A classic style that Ive come to call the typical "housewife" cut. Reason I call it that is because the sinched waist and dramatically full skirt create the look of almost every film noir actress Ive seen and it seems to be the "go to" look for all women today

I have a couple of things I'm working on at the moment.

Ill try to update my blog as much as possible as I make progress.